Selvese is a processor that organizes demand; the field is the final link.
The proposed 20-decare Sarıcakaya pilot is designed to measure species performance in Eskişehir’s microclimate. The pilot is not treated as implemented until the field setup is verified. Commercial acreage opens only after buyer specifications, pilot results and financing approval.
Measure the agronomic performance of 20 species across four zones.
Translate every inquiry into product, form, volume and analysis requirements.
Place production in the micro-location best suited to each crop.
Model Flow
The sample library is not commercial inventory; it is a gate for validating demand and opening contract production.
Seven products are selected to open buyer conversations; this is not the 2031 revenue portfolio. A physical sample is shown only when its lot and required analysis are complete. Other products are represented by a product brief and conditional production plan.
Buyer validation comes before the production decision.
Samples, analyses and trade-fair contacts feed one sales process; commercial scale is approved only after the buyer specification is clear.
Proposed Sarıcakaya Pilot
The 20-decare, 4-zone, 20-species layout is a planning design. The implementation and first-harvest calendar will be finalized only after site allocation, planting records and agronomic suitability are verified.
5 products
Sage, common thyme, Greek oregano, rosemary and immortelle. Low irrigation and well-drained soil; rosemary and immortelle require winter-survival trials.
5 products
Lemon balm, German chamomile, echinacea, blue cornflower and St John’s wort. Regular irrigation; flowering performance is measured.
5 products
Black cumin, anise, fennel, coriander and cumin. Fine seedbed; the first-lot window is calculated after planting is recorded.
5 products
Licorice, marshmallow root, soapwort, hawthorn and Rhodiola. This is a multi-year observation block; Rhodiola is research-only and carries no commercial target.
Eskişehir Production Basin
Contract production for pilot-validated products opens gradually across four Eskişehir microclimates. Conditional total target: 3,000 decares by 2031.
Kızılinler
A candidate for the central facility and process infrastructure; its area share depends on permits, investment, crop suitability and logistics.
Sarıcakaya
Area opens only after pilot results and a binding buyer contract.
Seyitgazi
It joins the basin only if microclimate, product margin and grower contracts are verified.
Alpu
Area is allocated according to demand and agronomic suitability; equal allocation across all four regions is not required.
2031 Revenue Portfolio
This differs from the trade-fair showcase. The eight products below carry area and revenue in the conditional 3,000-decare base model; these are planning assumptions awaiting buyer and yield verification, not realized sales.
| Product | Area | Annual gross revenue | Sales Gate |
|---|---|---|---|
| Echinacea | 700 da | €3,570,000 | At least 2 independent buyers; marker-compound and volume contracts |
| St John’s Wort | 600 da | €2,025,000 | Marker compound, regulatory review and binding purchase |
| Immortelle | 500 da | €900,000 | Winter-survival pilot, analyzed oil and buyer-validated price |
| Black Cumin | 450 da | €643,500 | Oil profile, yield and annual purchase volume |
| Licorice Root | 300 da | €640,000 | Multi-year cycle, extraction and buyer contract |
| Hawthorn | 150 da | €225,750 | Species, plantation age, quality and buyer verification |
| Lemon Balm | 150 da | €144,000 | Sample, oil profile and contribution-margin gate |
| Common Thyme | 150 da | €93,600 | Sample, chemotype and contribution-margin gate |
Processing reality: The base model requires approximately 1,061 tonnes of dry extraction input: 200 tonnes processed in-house and about 861 tonnes through contracted external processors. The model is therefore not presented as fully processed in the company’s own facility.
Sample Library
This section defines the communication and sample set for trade fairs; it is not a production-area allocation. Each product’s physical sample, technical data sheet and analysis status is marked separately before an event.
Core conversation-opening set
Rosemary · German Chamomile · Black Cumin · Licorice Root · Echinacea · Immortelle · Greek Oregano. A physical product enters the box only when its lot and appropriate analysis are complete.
Conditional preparationIntroduced for the right segment
These follow the hero products as the buyer’s segment and need become clear.
Lemon Balm · Sage · Common Thyme · St John’s Wort · Hawthorn · Fennel · Anise · Coriander
Introduced only on buyer request
These remain in the portfolio but are not marketed proactively. Analysis and sample budgets are managed selectively.
Marshmallow Root · Soapwort · Cumin · Blue Cornflower
Not a commercial sample
Rhodiola
Field-suitability research only; excluded from the sales catalog, price list and trade-fair sample set.
One-page sales sheet for each product
Each of the 20 species uses the same simple template. The goal is not to overwhelm the buyer with a technical dossier, but to state what the product is, which forms may be offered, which analysis builds confidence and what conditions must be met before commercial scale opens.
Example technical-catalog language from the 20-species pilot
This table is not a final product specification; it demonstrates the language expected by technical buyers. Technical and commercial naming, target analysis and marker-compound language are finalized for each product according to the buyer’s application.
| Product | Botanical Name | Example Form | Technical / Commercial Naming | Target Marker Compound / Analysis | Conditional Sample Window |
|---|---|---|---|---|---|
| Rosemary | Salvia rosmarinus (synonym: Rosmarinus officinalis) | Oil, hydrosol, extract | Rosemary extract / essential oil | GC-MS or HPLC method selected for the product form | After field establishment and the first lot |
| German Chamomile | Matricaria recutita | Oil, hydrosol, extract | Chamomile flower extract / essential oil | Bisabolol / chamazulene profile appropriate to product form | After field establishment and the first lot |
| Black Cumin | Nigella sativa | Seed, cold-pressed oil | Nigella sativa seed oil | Appropriate method for thymoquinone and fatty-acid profile | After planting and harvest records |
| Licorice Root | Glycyrrhiza glabra | Root, extract, dried herb | Licorice root extract | HPLC method to be verified for glycyrrhizin / glabridin | After the multi-year cycle and analysis |
| Echinacea | Echinacea purpurea | Dried herb, extract | Echinacea purpurea extract | HPLC method to be verified for cichoric acid / echinacoside | After field establishment and analysis |
Sample priority is determined by buyer segment.
The first conversation starts with the buyer’s required form, volume, destination market and analytical evidence—not a generic product list.
Trade-fair Playbook
2027 visits are intended to validate buyer, document and sample requirements. A stand from 2028 onward is conditional on sufficient physical samples, technical files, budget and pre-arranged qualified meetings.
Cosmetic Raw Materials
in-cosmetics and selected regional events: product data sheets, analyzed samples when ready, and meetings with formulators and distributors.
Supplements and Natural Products
Vitafoods first; BIOFACH only after the documentation gate. Lead with extracts, marker compounds and buyer specifications.
Istanbul and the Gulf
BeautyEurasia and Beautyworld, if halal compliance, traceability and distributor demand are verified.
Expo West, SupplySide and CPHI
No stand commitment is made until regulatory, importer and commercial-sample readiness gates are passed.
Trade-fair Long ListCity, official-calendar status, target segment and conditional participation role.
| # | Trade Fair | City | Date | Segment | First Role | Next Role |
|---|---|---|---|---|---|---|
| 1 | in-cosmetics Global | 2027: Barcelona | 6–8 April 2027 | Cosmetic raw materials | Visitor · INCI language and formulator meetings | Conditional stand · ready products with completed analyses |
| 2 | Vitafoods Europe | Barcelona | 18–20 May 2027 | Supplements and nutraceuticals | Visitor · extract distributors | Conditional stand · standardized extracts and marker-compound dossiers |
| 3 | BeautyEurasia | Istanbul | 2027 official calendar pending | Regional B2B | Visitor · local access and lower participation cost | Conditional stand · ready products only |
| 4 | Beautyworld Middle East | Dubai | October | Gulf / halal / wellness | Visitor · Gulf distributor mapping | Stand · halal-compliant premium portfolio |
| 5 | Beautyworld Riyadh | Riyadh | 2027 official calendar pending | Saudi market + halal | Visitor · halal-compliance buyer meetings | Conditional stand · subject to Gulf buyer evidence |
| 6 | BIOFACH | Nuremberg | February | Organic food / ingredients | Visitor · channel learning without exhibiting claims | Stand · 2029, after suitable organic certification |
| 7 | Cosmoprof Bologna (Cosmopack) | Bologna | March | Cosmetic ingredients + private label | Visitor · Fragrances & Ingredients Zone | Stand or joint pavilion |
| 8 | Natural Products Expo West | Anaheim | Official calendar monitored | US natural products and supplements | 2028+ conditional visit · US botanical channel | Stand · subject to importer and product-compliance plan |
| 9 | CPHI Europe | 2027: Frankfurt | 9–11 November 2027 | Pharmaceutical extracts | Remote research; conditional visit from 2028 | Optional stand · subject to technical dossier and pharma-buyer evidence |
| 10 | SupplySide Global | Las Vegas | Official calendar monitored | US supplement market | Conditional visit from 2028 if regulation and importer are ready | Stand decision · subject to US sales evidence |
Trade-fair SetPhysical samples, technical data sheets, document status and success measures.
| Trade Fair | Main Purpose | Sample or File | Success Metric |
|---|---|---|---|
| BIOFACH 2027 | Initial contact with the organic/natural channel | Black cumin seed/oil if ready; otherwise agronomic plans and technical data sheets | Pre-arranged meeting, qualified demand and sample request |
| in-cosmetics Global 2027 (6–8 April) | Cosmetic technical-buyer language | Analyzed cosmetic sample if ready; otherwise a product data sheet and form-specific analysis plan | Pre-arranged technical meeting, written specification and sample request |
| Vitafoods Europe 2027 (18–20 May) | Supplement and extract market | Ready product set + draft specifications tailored to supplement buyers | Pre-arranged meeting, written specification and sample request |
| Beautyworld Riyadh 2027 · date pending | Saudi market and halal-channel validation | Sample if a seed lot is ready; otherwise a halal-compliance and traceability plan | Qualified distributor meeting and written product request |
| BeautyEurasia 2027 · date pending | Regional buyer test | Only rosemary, chamomile, thyme or hydrosols with completed lots and analyses; data sheets for the rest | Sample request, price/volume question and follow-up appointment |
| Beautyworld ME · conditional | Gulf-channel test | Ready product set + halal-compliance and traceability dossier | Qualified distributor, sample request and request for quotation |
| Natural Products Expo West · conditional from 2028 | US botanical and natural-products channel | Ready products only; preliminary review of product category, facility/registration and importer responsibilities | US broker/distributor list, regulatory question set and verified buyer request |
| CPHI Europe · conditional visit from 2028 | Pharmaceutical-extract buyer language | Complete technical dossiers for licorice, echinacea and St John’s wort; Rhodiola is excluded from the commercial set | Technical meeting, document-gap list and verified buyer interest |
| Selected fairs from 2028 | Conditional stand and request for quotation | Trade-fair set with physical lots and analyses appropriate to each product form | Qualified RFQ, sample-to-order conversion and customer-acquisition cost |
B2B Platform Manual
Platforms list only products with a physical sample, specification and required analysis file. No listing launches automatically on a fixed date: the corporate product page, CRM and direct buyer outreach come first, followed by a test of no more than two platforms.
Platform Long ListChannel role, conditional priority, required content and success measure.
| Platform | Role | Priority | Content to Upload | Success Measure |
|---|---|---|---|---|
| SpecialChem | Primary cosmetic technical showcase | Very high | INCI, TDS, SDS, sample CoA and sample-request flow | Formulator/distributor connection and sample request |
| UL Prospector | Multi-industry technical database | Very high | TDS/SDS, technical product pages, application area, sample demand flow | Technical buyer discovery, sample request, document download |
| Alibaba | Global B2B RFQ, importer and distributor channel | Conditional test | Ready products only; MOQ, bulk packaging, document and sample status | Filtered RFQ and verified volume/price signal |
| Knowde | Supplier showcase and multi-industry marketplace | High | Supplier profile, product catalog, SDS/TDS and quote/sample button | Visibility, technical questions, document downloads and controlled sample expectations |
| Ingredients Network | Food and nutraceutical marketplace | High | Extracts, seeds, cold-pressed oils and functional-ingredient listings | Qualified supplement or food-buyer inquiry |
| 1-2-Taste | Food-ingredient marketplace | Medium-high | Small-MOQ food/flavor products with transparent documentation and sample status | European food-manufacturer RFQ and small-order test |
| Europages | General export visibility | Medium | Corporate profile, minimum portfolio, contact form | Filtered export request |
| Nutrada | B2B food-ingredient search and supply network | Low-medium | Supplier profile focused on botanicals, natural extracts and certification status | Qualified alternative food-ingredient inquiry |
| Amazon Business | US small-pack sample-distribution test | Optional | Selected small samples, business pricing, certificates and brand page | US trust signal and repeat-order behavior; excluded from the bulk-channel forecast |
Direct buyer outreach and CRM are established first. Once products and documents are ready, no more than two platforms aligned with the buyer segment are tested for 90 days. A channel is closed if RFQ volume, sample conversion and customer-acquisition cost do not justify it.
Profile and document foundation
Prepare the English corporate profile, readiness status for the eight revenue products, the logo and visual set, sample-request email and document templates.
Platform loading
Select no more than two channels from SpecialChem, UL Prospector, Alibaba and Knowde based on product readiness and target buyer; verify eligibility and obtain current cost proposals.
RFQ and follow-up discipline
Every inquiry is acknowledged and assigned to an owner within 24 hours. Technical response and sample timing are reported against the product’s actual document and stock status.
Platform Messages and Product PackagesConditional profile language for products that are genuinely ready.
| Platform | Preparation Action | Conditional Profile Message | Priority Product Package |
|---|---|---|---|
| SpecialChem | Eligibility and cost are assessed; only cosmetic product pages with completed analyses are published. | Botanical ingredients supplied with lot-specific technical documentation and laboratory evidence. | Ready rosemary, chamomile, immortelle, licorice and selected hydrosols. |
| UL Prospector | Review listing eligibility, product-page requirements and document terms. | Botanical ingredients from Türkiye, offered only with product-specific documentation. | Showcase products with complete technical files. |
| Alibaba | Fees, verification terms and inquiry quality are assessed; no unearned “verified supplier” claim is used. | Contract-production planning for qualified bulk botanical demand. | Products with verified stock, MOQ and document status only. |
| Knowde | Supplier-showcase and document requirements are assessed; no product is published before a physical sample is ready. | Documented botanical ingredients from Turkey, offered only when the lot and analysis are ready. | Ready products only; research products excluded. |
| Ingredients Network | Document requirements are assessed across food and supplement categories. | Botanical extracts and seed ingredients subject to lot, traceability and analysis. | Echinacea, black cumin, licorice and hawthorn—only when ready. |
| 1-2-Taste | Review seller eligibility; define small-MOQ and sample formats. | Small-batch botanical samples with contract scale-up subject to buyer specification. | Food- and flavor-oriented seeds, hydrosols and natural extracts. |
| Nutrada | Assess eligibility for an alternative food-ingredient supplier profile. | Certification-aware natural botanical ingredients produced in Türkiye. | Functional extracts, seed oils and natural flavor botanicals. |
| Europages | Use qualification questions to filter low-quality inquiries from the basic export profile. | Botanical raw-material samples offered only when the physical lot and documents are ready. | Ready-portfolio summary with explicit product status. |
| Amazon Business | Evaluate only as a US small-pack sample-distribution test; do not count it as a bulk raw-material channel. | Botanical materials for US business evaluation. | Selected small sample packs: black-cumin oil, hydrosols and dried botanicals. |
Buyer Segments
The addressable market remains broad, but the same core offer is adapted to each segment. Across the six segments, the first 18–24 months prioritize cosmetic OEM/formulators and Gulf distributors; pharma and fragrance remain longer-cycle opportunities.
| Segment | What They Seek | Entry Products | Critical Documents | Estimated Sales Cycle |
|---|---|---|---|---|
| Cosmetic distributor | Portfolio and continuity | Essential oils, hydrosols, extracts | INCI, SDS, CoA, GC-MS | Medium |
| OEM / Formulator | Application, stability and product story | Chamomile, immortelle, rosemary, licorice | INCI, allergen statement, COSMOS pathway | Medium |
| Supplement manufacturer | Active marker compounds and safety | Echinacea, Rhodiola, licorice | Form-appropriate analysis, pesticides, contaminants and microbiology | Long |
| Fragrance house / Perfumer | Fragrance profile and chemotype | Thyme, rosemary, soapwort, lemon balm | GC-MS, allergen statement and lot continuity | Medium |
| Wellness / Fitness | Documentation and standardization | Licorice, hawthorn, chamomile, echinacea | HPLC, supplier qualification and pharmacopoeia review where needed | Long |
| Gulf distributor | Halal compliance, provenance and premium positioning | Black cumin, chamomile, immortelle, licorice | Halal documentation, CoA and origin | Medium |
Market Entry & Risk Discipline
This section consolidates the go-to-market decisions referenced in the strategy and dashboard: when to enter each market and which risks must be controlled first.
Sales rule: secure binding off-take before opening commercial acreage.
Non-binding buyer interest may be tested once the pilot area is verified. Commercial acreage does not open without a written purchase/off-take contract covering product form, minimum annual volume, price mechanism, quality acceptance, delivery terms and payment terms.
Marketing + Trade Fairs + Export
Planning assumptions allocate €70,000 in 2028 and €130,000 in 2029. No commitment to three or four overseas stands is made until stand, travel, sample, freight and platform quotations have been verified.
11 risks · mitigation measure · trigger threshold
Price volatility, buyer-loss measures and other risks are maintained on the Strategy · Risk Analysis page as the single source.
Operating Framework
This is not yet a connected CRM or document system; it defines the working standards for trade fairs, platforms, samples, documentation and follow-up.
Fair FileCity, month, target buyer, sample set, meeting target and follow-up metric.
A one-page preparation card is maintained for every fair. It answers not only “Which fair are we attending?” but, more importantly, “What buyer evidence must we obtain?”
- 2026–2027: visitor, appointment and industry-learning mode
- 2028+: stands at selected fairs only if the gates are passed
- Measure qualified buyers, sample requests and follow-up outcomes within 30 days
Platform PackageProfile language for SpecialChem, UL Prospector, Alibaba, Knowde and other channels.
Treat platforms as buyer filters and technical-trust showcases, not consumer storefronts. Define each channel’s profile message, product group, document requirements and first-30-day action plan separately.
- SpecialChem + UL Prospector: technical-buyer and formulator confidence
- Alibaba: global RFQ and volume demand
- Amazon Business: optional US small-pack sample test only
Sample BoxHero, segment and mini-discovery boxes; each coded and traceable.
The sample box is a buyer-validation tool, not a promise of commercial inventory. Its contents are selected according to the buyer segment, country, requested product form and required analytical evidence.
- Hero box: 7 priority products
- Segment box: cosmetics, supplements, Gulf or distributor focus
- Mini-discovery box: low-volume initial technical evaluation
Buyer Data SheetProduct name, Latin name, plant part, form, analysis target, buyer segment and scale-up note.
Describe each product on one page, stating the forms that may be offered, the analyses required for verification and the conditions for commercial scale.
- Product name, botanical name and plant part used
- Essential oil, hydrosol, extract, dried herb, seed or cold-pressed oil
- Commercial production subject to buyer specification
Analysis and DocumentationTDS, SDS, CoA, GC-MS, HPLC, pesticide-residue, heavy-metal and microbiology roadmap.
Technical trust is established through product-specific documentation, not unsupported web claims. The analytical method is selected for each lot and product form; final INCI, CAS and specification data are confirmed in controlled technical documents and laboratory reports.
- Essential oil and hydrosol: GC-MS profile where applicable
- Extract: HPLC marker analysis where applicable
- Export file: CoA, SDS/TDS, pesticide residues, heavy metals and microbiology
CRM TrackingLead score, sample status, follow-up date, price/volume/specification discussion and contract potential.
Each meeting occupies one row. A lead is incomplete if company, country, product interest, form, volume, analysis need, sample decision, follow-up date or A/B/C score is missing.
- 24 hours: thank-you note and meeting summary
- 3 days: technical data sheet and suitable sample list
- 10 days: sample-shipment decision
- 30 days: price, volume and specification call
Sales CopyEnglish corporate profile, platform description, first-contact and follow-up emails.
Sales copy presents the proposed 20-species pilot, product-specific analytical files, contract-production model and planned central processing facility without implying that unverified production has already occurred.
- First-contact email
- Post-fair follow-up email
- Platform profile description
- Technical question set before sample dispatch
Risk RulesSingle-buyer ceiling, framework contracts, price volatility and production-start criteria.
Do not expand production without a qualified buyer signal. Open no commercial-scale grower contract until product form, quality standard, target price, volume and destination country are clear.
- Monitor and cap dependence on any single buyer
- Progress from spot PO → repeat order → forecast → framework agreement
- Manage price and quality risk through lot-based analysis
20-Product Readiness RegisterTrade-fair showcase, support, standby and research status.
The trade-fair showcase is not a revenue portfolio. Review each product’s physical-sample and document status before every event.
- Showcase 7: core conversation-opening set
- Support 8: introduced for the right segment
- Standby 4: not marketed proactively
- Research 1: Rhodiola; excluded from the commercial set
Buyer Qualification Template
This section shows the fields to be collected; it is not yet a connected CRM form. Initial contact starts by email.
Record every conversation in one row
The lead is recorded within 24 hours and assigned to an owner. Technical data sheets and the sample calendar are reported against the product’s actual document and stock status. A company is not treated as a qualified lead until product, form, volume, target price, decision authority, timing, analysis, payment, delivery terms and follow-up date are recorded.