Selvese Botanica — Go-To-Market System

Core model

Selvese starts by organizing demand, not by betting on stock.

This page defines how every buyer-facing contact is managed: the first fair conversation, the first platform RFQ, sample box selection, analytics language, CRM follow-up and contract-production decision are parts of the same system.

November 2026BIOFACH target buyer list and buyer matchmaking begin.

January 2027Sample set, product briefs and analytics files are completed.

March 2027Fair leads move into price, volume and spec discussions.

Sample window
20 products are validated at pilot scale.

Buyer discipline
Every lead is scored A/B/C.

Production decision
The production region is selected after buyer specs are clear.

20product pilot sample library

7hero products for the first window

8B2B platform channels

CRMlead, sample and contract tracking

Operating Flow

The sample library is not commercial stock; it is a demand-validation and contract-production gateway.

Pilot20 products grown at small scale

SampleOil, hydrosol, extract, seed

AnalyticsGC-MS, HPLC, CoA target

BuyerPrice, volume, spec validation

Contract12-24 month production intent

DeliveryCoordinated production and B2B shipment

First-window logic: hero products create trust, support products show portfolio breadth, and reserve products are pushed forward only when buyer interest becomes concrete.

One entry point for buyer conversations and sample requests.

First contact is routed into a short qualification form covering product, form, volume and analytics needs.

Plan Sample Request

What The System Does

The aim is not to show everything at once; it is to qualify the right buyer quickly and decide which product deserves production capacity.

Qualifies the buyerA five-minute fair or platform conversation becomes a clear record of product, form, volume, analytics and certification needs.

Sends samples with controlHero, segment or mini discovery boxes are selected; each sample leaves with a code, label, product brief and documentation status.

Starts production at the right timeCommercial scale does not grow before the buyer's spec, price, volume and contract probability are visible.

This is not a catalog.

The value is not in listing 20 plants one by one. It is in knowing which product should be offered to which buyer, in which form, with which proof language. That is why the system tells the same story to sales teams and investors: demand is validated first, production is coordinated second.

Fair Platform Product brief Sample box CRM

Trade Fair Playbook

Trade fairs are not one-off sales events. The first years are for market learning, buyer appointments and deciding where a stand is actually worth it.

2027

Visitor + Meetings

The first year is not about opening stands everywhere; it is for buyer lists, sample language and fair selection.

2028

Selective Exhibiting

Shared stands, national pavilions or small booths are tested only where buyer signals are strong.

2029+

Full Stand

Full booths are reserved for fairs that repeatedly produce serious leads and sample requests.

Always

Fair Memory

Lead quality, sample conversion, follow-up cost and real sales probability are recorded after each fair.

Fair	City / Country	Month / Date	First Participation Mode	Preparation Window
BIOFACH 2027	Nuremberg, Germany	16-19 February 2027	Appointment-led visitor; stand decision depends on 2028 signal	November-January: organic/traceability file, dried herb and seed sample set
Cosmoprof Bologna 2027	Bologna, Italy	March 2027	Visitor; cosmetic ecosystem and distributor scan	December-February: brand/distributor list, premium cosmetic sample selection
in-cosmetics Global 2027	Barcelona, Spain	6-8 April 2027	Appointment-led visitor; shared booth candidate for 2028 if signals are strong	January-March: INCI review, GC-MS/HPLC, cosmetic product briefs, technical meeting list
Vitafoods Europe 2027	Barcelona, Spain	May 2027	Visitor; supplement and extract buyer-language learning	February-April: supplement, extract, marker and distributor meeting list
BeautyEurasia 2027	Istanbul, Turkey	September 2027	Small/shared booth candidate because of local advantage	June-August: regional B2B catalog, selected physical samples
Beautyworld Middle East 2027	Dubai, UAE	October 2027	Appointment-led visitor; Gulf distributor network test	July-September: Gulf, halal, wellness and premium scent/hydrosol set
SupplySide Global	Las Vegas, USA	2028+ review	Remote/visitor research first; too early for a booth	Once US compliance, broker and supplement channel file mature
Growtech Antalya	Antalya, Turkey	2027 visitor	Not a sales fair; visit for grower and infrastructure network	August-October: seedling, grower, greenhouse, drying and production infrastructure meetings

Calendar logic: 2027 is a first scanning and appointment-led visitor year. Stand decisions start from 2028 and depend on lead quality, sample conversion, follow-up cost and buyer seriousness, not the prestige of the fair name.

Fair	Primary Goal	Samples To Bring	Success Metric
in-cosmetics Global 2027	Technical cosmetic ingredient buyers	GC-MS/HPLC, INCI review, selected oil/hydrosol/extract samples	20 technical buyers, 5 pilot briefs
Vitafoods Europe 2027	Supplement and extract market	Echinacea, rhodiola, licorice, black cumin, hawthorn	20 ingredient buyers, 5 distributor meetings
BIOFACH 2027	Organic, natural product and clean-label channel	Traceability, organic transition plan, dried herb/seed set	15 natural/organic buyers
Cosmoprof Bologna 2027	Cosmetic ecosystem, brands, distributors and private label	Premium cosmetic sample set, hydrosol, oil and extract story	25 brand/distributor meetings, 5 serious follow-ups
BeautyEurasia 2027	Regional launch of the 20-product sample library	Full portfolio catalog + selected physical samples	40 B2B meetings, 15 follow-up appointments
Beautyworld Middle East 2027	Gulf, halal, wellness and luxury cosmetic test	Black cumin, chamomile, immortelle, licorice, hydrosols	10 Gulf distributors, 3 serious price/volume talks
SupplySide Global 2027	US supplement, functional ingredient and Amazon Business channel	Black cumin, echinacea, rhodiola, licorice, hawthorn, technical document list	10 US channel meetings, 3 compliance/Amazon Business signals
Growtech Antalya 2027	Grower, seedling, greenhouse and production network	No buyer samples; production protocol and grower model	20 producer/supplier candidates, 5 regional contacts

B2B Platform Playbook

Platforms are technical storefronts, RFQ channels, sample-request surfaces and distributor discovery tools, not simple online shops.

Alibaba.comGlobal RFQ, wholesale buyer and importer access.

Amazon BusinessUS business buyer trust and small-pack demand testing.

KnowdeSupplier storefront, technical documents and sample/RFQ path.

SpecialChemCosmetic naming, TDS and SDS-led storefront for formulators.

Platform	Role	Priority	Content To Upload	Success Metric
SpecialChem Cosmetics	Cosmetic ingredient storefront	Very high	INCI review, TDS, SDS, sample CoA, sample-request path	Formulator/distributor contact, sample request
Knowde	Multi-sector raw ingredient marketplace	Very high	Supplier storefront, catalogs, SDS/TDS, quote/sample button	RFQ, document download, technical question
Ingredients Network	Food + nutraceutical directory	High	Extracts, seeds, cold-pressed oils and functional ingredient list	Supplement/food buyer leads
1-2-Taste	Food ingredient marketplace	Medium-high	Food/flavor products, small MOQ options, transparent documents and samples	European food manufacturer RFQs and small-order tests
Alibaba.com	Global B2B wholesale and RFQ channel	Very high	Corporate profile, 20-product storefront, MOQ, bulk packs, certificates and sample path	RFQs, wholesale buyers, distributors and importer leads
Amazon Business	US business buyers, trust and small-pack market testing	High	Selected small-pack samples, business pricing, certificates and brand page	US demand signals, repeat orders, business-account buyers
Nutrada	B2B food ingredient search and sourcing network	Medium	Botanical, natural extract and certification-led supplier profile	Alternative food ingredient leads
Europages	General export visibility	Medium	Corporate profile, minimum portfolio, contact form	Filtered export leads

Platform sequence runs on two tracks: Alibaba is the primary global B2B volume and RFQ channel; SpecialChem + Knowde are the primary technical credibility storefronts. Amazon/Amazon Business is managed separately as a strategic US trust, small-pack test and business-buyer channel.

Days 0-10

Profile and document base

Prepare the English company profile, 20-product master list, logo/visual kit, sample-request email, and generic TDS/SDS/CoA templates.

Days 10-20

Platform upload

Open Alibaba, SpecialChem and Knowde in the same window. Then prepare Amazon Business and adapt the food/nutraceutical list for Ingredients Network and 1-2-Taste.

Days 20-30

RFQ follow-up discipline

Score every request A/B/C. Reply within 24 hours, send technical sheets within 3 days, and decide sample shipment within 10 days.

Platform	First 30-Day Action	Profile Message	Priority Product Package
Alibaba.com	Evaluate Gold/verified supplier route; open global wholesale profile, RFQ and product storefronts.	Wholesale Turkish botanical raw materials with sample-based contract production.	All 20 products across bulk oil, extract, seed and hydrosol groups.
Amazon Business	Evaluate US business seller fit, bulk pricing, certificates and small-pack test structure.	Botanical ingredient samples and small-batch supply for qualified US business buyers.	Selected sample kits, black cumin oil, hydrosols, dried botanicals.
SpecialChem	Open cosmetic supplier profile; prepare product pages for cosmetic ingredient review.	GC-MS/HPLC supported Turkish botanical ingredients for cosmetic formulations.	Rosemary, chamomile, immortelle, licorice, hydrosols.
Knowde	Build supplier storefront, catalog, sample/RFQ path and document-download structure.	Contract-based botanical raw material supply from verified Turkish pilot samples.	All 20 products across oil, hydrosol, extract and seed groups.
Ingredients Network	Select food/nutraceutical categories; emphasize extracts and seed-based ingredients.	Traceable botanical extracts and seed-based ingredients for nutraceutical buyers.	Echinacea, rhodiola, black cumin, licorice, hawthorn, fennel, anise.
1-2-Taste	Check seller requirements; define small-MOQ and sample formats.	Small-batch botanical samples with scale-up production upon buyer specification.	Food/flavor seeds, hydrosols, natural extracts.
Nutrada	Evaluate profile fit as an alternative food ingredient directory.	Certification-aware natural botanical ingredients from coordinated Turkish production.	Functional extracts, seed oils, natural flavor botanicals.
Europages	Open basic export profile; add filtering questions for low-quality leads.	Wholesale botanical raw materials, samples available for qualified B2B buyers.	Broad portfolio summary; emphasize documents and quality, not lowest price.

Buyer Segments

The door stays broad, but each buyer receives a segment-specific version of the same core story.

Segment	What They Need	Entry Product	Critical Proof	Cycle
Cosmetic distributor	Portfolio, continuity	Essential oil, hydrosol, extract	INCI review, SDS, CoA, GC-MS	Medium
OEM / formulator	Application, stability, story	Chamomile, immortelle, rosemary, licorice	INCI review, allergens, COSMOS path	Medium
Supplement producer	Active marker, safety	Echinacea, rhodiola, black cumin, licorice	HPLC, pesticide residues, heavy metals testing where relevant	Long
Fragrance house	Odor profile, chemotype	Thyme, rosemary, sage, lemon balm	GC-MS, allergens, lot continuity	Medium
Regulated wellness / phytotherapy	Documentation, standardization	Licorice, marshmallow, chamomile, echinacea	HPLC, supplier qualification, pharmacopoeia review where relevant	Long
Gulf distributor	Halal, story, premium positioning	Black cumin, chamomile, immortelle, licorice	Halal, CoA, origin	Medium

Market Entry & Risk Discipline

Sales-related decisions from the strategy and dashboard pages are gathered here: which market comes first, and how each commercial risk is controlled.

2027

Buyer network and documentation readinessEU and US buyer networks are mapped; ECOCERT/COSMOS route, GC-MS/HPLC protocols, product briefs and sample box discipline are completed.

2028

First commercial EU entryGermany and the Netherlands are prioritized. Pilot contracts, a Dutch distribution partner and first commercial shipments are targeted.

2029

US distributor and private label pathFrance expansion, US distributor talks, private label channel work and USDA Organic preparation begin.

2030+

EU + US + Gulf active salesDistributor network, Halal + COSMOS path, US labeling review and premium standardized extract portfolio run together.

Sales rule: buyer intent comes first.

The dashboard risk model becomes a sales principle here: Selvese does not promise commercial-scale production to a farmer before sales price, product form, analytics, volume and destination country are visible. If a fixed grower price is offered, the buyer side should already carry a serious intent or framework agreement.

Max 30% per buyer 5+ active buyer relationships 12-24 month framework contracts Trust through CoA

Budget

Marketing + fairs + export

The sales line in the dashboard OPEX model grows from the intensive 2027 fair period onward: fairs, sample shipments, platform profiles and export relationships are tracked under one commercial budget.

Risk Taxonomy

11 risks · mitigation · trigger threshold

Price volatility, buyer concentration and the remaining commercial risks are kept canonically on the Strategy risk page; this page translates them into sales behavior.

Sample Library

20 products are packaged into four sales groups; every sample is supported by a product brief and analytics target.

Oil & Hydrosol

GC-MS Chemotype

Sage, thyme, oregano, lemon balm, rosemary, German chamomile and immortelle.

Extract

HPLC Marker

Echinacea, St. John's wort, licorice, marshmallow, rhodiola and hawthorn.

Seed & Oil

Food + Supplement

Black cumin, fennel, anise, cumin and coriander in seed, essential oil and cold-pressed formats.

Niche Botanical

Color + Saponin

Cornflower and soapwort for natural color, hydrosol and saponin-led B2B stories.

Product Brief Template

One-page sales sheet for every product

Each of the 20 products follows the same simple sheet. The point is not to bury the buyer in a technical file; the point is to state what the product is, which forms can be sampled, which analytics create trust and under which condition commercial scale opens.

IdentityProduct name, Latin name, plant part used

FormEssential oil, hydrosol, extract, dry herb/root, seed, cold-pressed oil

AnalyticsGC-MS, HPLC, pesticide, heavy metal and microbiology target

BuyerCosmetic, supplement, fragrance, pharma, food/flavor

PromiseOne-sentence technical sales promise

Scale-UpCommercial production upon buyer specification

Technical Showcase

Example technical catalog language from the pilot 20

This is not a final product specification. It shows the language technical buyers expect: naming, sample form, target analytics and marker logic are finalized by product and buyer use case.

Product	Botanical Name	Sample Form	Technical / Trade Name	Target Marker / Analysis
Rosemary	Rosmarinus officinalis / Salvia rosmarinus	Extract, essential oil, hydrosol	Rosemary extract / essential oil	GC-MS or HPLC; rosmarinic acid / carnosic acid target
German Chamomile	Matricaria chamomilla	Essential oil, hydrosol, extract	Chamomile flower extract / essential oil	GC-MS; bisabolol and chamazulene profile
Black Cumin	Nigella sativa	Seed, cold-pressed oil, extract	Nigella sativa seed oil	HPLC/GC target; thymoquinone and fatty acid profile
Licorice Root	Glycyrrhiza glabra	Root, extract, dry herb	Licorice root extract	HPLC; glycyrrhizin / glabridin target
Echinacea	Echinacea purpurea	Dry herb, extract	Echinacea purpurea extract	HPLC; cichoric acid / echinacoside target
Rhodiola	Rhodiola rosea	Root, standardized extract	Rhodiola rosea root extract	HPLC; salidroside / rosavins target

Note: INCI, CAS numbers and final specifications are verified in product-specific technical sheets and laboratory reports rather than exposed as unsupported public claims.

Operations Workbench

Raw working files are not exposed to visitors. This section shows the readable controls the sales team actually uses.

Fair FileCity, month, target buyer, sample set, meeting target and follow-up metric.

Platform PackageProfile language for Alibaba, Amazon Business, SpecialChem, Knowde and other channels.

Sample BoxHero box, segment box and mini discovery box; each coded and traceable.

Product BriefProduct name, botanical name, plant part, form, analytics target, buyer segment and scale-up note.

Analytics & DocumentationTDS, SDS, CoA, GC-MS, HPLC, pesticide residues, heavy metals and microbiology roadmap.

CRM TrackingLead score, sample status, follow-up date, price/volume/spec discussion and contract probability.

Sales CopyEnglish company profile, platform description, first-contact and follow-up emails.

Risk RulesSingle-buyer ceiling, framework contract, price volatility and production-start criteria.

Master MapNot a raw product list; a map of which product goes to which buyer with which promise.

Buyer Qualification Form

Short enough for a five-minute fair conversation, clear enough to identify contract potential.

CompanyName, country, contact, role

Buyer TypeCosmetic, supplement, pharma, distributor, fragrance

Product InterestBotanicals and preferred product forms

Volume / PriceEstimated annual volume and target price range

Quality RequirementAnalytics, certificates and acceptance specifications

Lead ScoreA: contract candidate · B: follow-up · C: low priority

Follow-up discipline: thank-you email within 24 hours, technical sheet and sample shortlist within 3 days, sample decision within 10 days, price/volume/spec discussion within 30 days.

Copy-ready texts stay in the working memory; the public page shows how the system works and which trust discipline controls it.

CRM rule: every meeting becomes one row. Company, product interest, form, volume, analytics need, sample decision, follow-up date and A/B/C score must be complete before a lead is considered usable.