01 Executive Summary
Investor-Facing Strategy Note

Medicinal & Aromatic Plants
Strategy Roadmap

Selvese Botanica is not positioned as a raw agricultural volume play. It is being built as an analytically verified botanical processing platform with contract farming, standardized extracts, essential oils and export-grade delivery discipline at its core.

€14.8M2031 revenue target
2030Cumulative break-even
20products across oils, extracts and hydrosols
4 Phasessequenced scale-up roadmap
Why This Model Matters
Türkiye’s botanical supply base, repriced through analytical quality.
The core margin logic does not come from field yield alone. It comes from chemotype control, lot traceability, standardized active compounds and the ability to deliver into export channels with confidence.
EU FirstThe first pricing and credibility benchmark is Europe. The US and Gulf markets follow as premium extensions.
Central LabGC-MS and HPLC form the backbone of price defense and quality assurance.
Asset-Light GrowthScale comes from the contract grower network, not from overbuilding fixed assets too early.
Zero-Waste LogicResidual biomass can move into activated carbon over time, strengthening circular economics.
Concept Visual
Selvese Botanica concept facility rendering
Institutional Production Language The visual system supports the intended positioning: premium, disciplined, export-ready and analytically verified.
Concept analytical laboratory
Concept processing and distillation space
Concept reception and brand space
Concept Visuals Analytical Quality Export Discipline Institutional Trust

Core Thesis

Multi-product resilience

The revenue base is not concentrated in a single crop. Essential oils, standardized extracts, hydrosols and industrial derivatives sit on the same platform.

Analytical moat

GC-MS, HPLC and lot verification are not support functions. They are the mechanism through which price premiums become defensible.

Disciplined scale-up

Facility investments are phased. The company scales market credibility and grower coordination before overextending fixed capital.

EU-led market entry

Europe is the first credibility market. The US and Gulf are treated as follow-on value layers rather than the initial proving ground.

02 Operating Model

How The Platform Works

The operating model combines a central analytical and processing hub with contract growing, phased capex and export-oriented commercialization.

Seedling & Agronomy

Seedlings, cultivation know-how and crop discipline move through a coordinated grower network rather than fragmented spot procurement.

Contract Farming Network

The scale logic sits in the grower network. This keeps expansion lighter on capital while improving supply security and farmer alignment.

Processing Backbone

Distillation, extraction, storage, packaging and quality control are structured around a central processing and analytical backbone.

Commercial Layer

The sales logic prioritizes export credibility, repeatability and quality-backed pricing over opportunistic volume at weak margins.

03 Portfolio & Market Logic

Portfolio Architecture

Essential Oils

High-value aromatic products with export relevance, especially where chemotype verification supports premium pricing.

Standardized Extracts

The second revenue pillar, reducing reliance on spot oil pricing and improving portfolio defensibility.

Hydrosols

A smaller but complementary revenue stream, best treated as a value-added co-product rather than the center of the model.

Industrial Derivatives

Longer-term circularity plays such as activated carbon are treated as roadmap extensions, not core model assumptions.

The portfolio is intentionally multi-layered. The objective is not just to grow more plants, but to convert verified botanical inputs into multiple defensible revenue forms.

Market Entry Sequence

Phase 1

Europe first

Europe serves as the first pricing and credibility market. It is where quality language, documentation discipline and repeatable delivery are first validated.

EU
Phase 2

United States extension

Once pricing credibility is established, the US becomes the next layer for premium positioning in cosmetics, wellness and ingredient channels.

US
Phase 3

Gulf premium layer

The Gulf market is treated as an additional premium layer rather than the first beachhead, allowing the company to enter with stronger positioning.

GCC
04 Financial Model

Key Financial Signals

€14.83M2031 annual revenue target
€8.08M2031 EBITDA
2030Cumulative break-even year
€1.64MBase model capex in 2026-2027
The base model assumes the initial establishment capex in 2026-2027. Phase 3 and Phase 4 items remain roadmap expansion capex rather than embedded base-case assumptions.

Annual Financial Projection

Line Item 2026 2027 2028 2029 2030 2031
All figures are shown in EUR. Revenue lines reflect the current approved model; profitability and cumulative cash position are derived from the same canonical dataset.

Revenue, EBITDA and Net Profit Trajectory

2031 Revenue Mix and Capital Roadmap

Revenue mix is dominated by essential oils and standardized extracts, with hydrosols contributing a smaller supporting layer.
2026

Central facility setup

Initial facility and infrastructure investment for production, lab capability and site readiness.

€585K
2027

Analytical and extraction backbone

Core capex for extraction, analytical capability, storage and export-readiness.

€1.06M
Roadmap

Expansion phases

Additional roadmap capex for capacity uplift and activated carbon remain expansion options beyond the base case.

€2.40M

Cash Flow Interpretation

2026-27

Investment period

No meaningful commercial revenue yet. Capex and setup costs dominate the profile.

Negative
2028

First commercial year

The model enters its first full commercial layer, but remains negative as the platform is still absorbing setup intensity.

535K
2029

Scale-up year

Revenue and annual profitability improve materially, but cumulative cash remains negative at year-end.

+1.20M
2030+

Break-even and maturity

The cumulative curve turns positive in 2030, with 2031 reflecting the mature base-case profile.

Positive
05 Risk Discipline

Risks The Model Explicitly Acknowledges

Commodity-style price pressure

The response is not volume chasing. It is portfolio balance, stronger extract economics and analytical differentiation.

Overbuilding too early

The phased capital logic is specifically designed to avoid aggressive debt-led expansion before the commercial base is proven.

Supply inconsistency

The contract grower model, lot control and central lab structure are intended to reduce quality drift and raw material instability.

In short, the model is intentionally built to be more defensible than a conventional farm-to-commodity story. The discipline sits in verification, processing and market sequencing.